Thinking in New Boxes


“Thinking in New Boxes” by Luc de Brabandere is a book on creativity and innovation in business. The author argues that traditional problem-solving limits creativity and provides strategies for breaking out of mental frameworks. Strategies include reframing and provocation. He encourages experimentation and acceptance of failure in the innovation process. The book offers practical advice for fostering creativity and innovation.

Thinking in New Boxes Luc de Brabandere Best Seller Best Business Books
Thinking in New Boxes
Luc de Brabandere
Best Seller
Best Business Books


“Thinking in New Boxes” is a book by Luc de Brabandere that explores the concept of creativity and innovation in the business world. The author suggests that traditional approaches to problem-solving and decision-making often limit our ability to think outside of the box and come up with new, innovative solutions. He argues that in order to be truly creative and innovative, we need to learn to think in new boxes.

The book provides a framework for understanding and implementing new ways of thinking. It begins by examining the concept of “boxes,” or the mental frameworks and assumptions that shape our perceptions and decision-making. The author then provides strategies for breaking out of these boxes and embracing new ways of thinking.

One of the key strategies the author suggests is reframing, which involves looking at a problem or situation from a different perspective. For example, instead of seeing a problem as a setback, reframing it as an opportunity for growth and learning. Another strategy is “provocation,” which involves intentionally challenging our assumptions and forcing ourselves to think differently.

The author also emphasizes the importance of experimentation and failure in the innovation process. He encourages readers to be willing to take risks and try new things, even if it means potentially failing. He argues that failure is an essential part of the learning process and that it is necessary for true innovation.

Overall, “Thinking in New Boxes” provides a practical, actionable guide for individuals and organizations looking to foster creativity and innovation. The author’s ideas are easy to understand and provides the tools necessary to think differently and generate new ideas. The book is recommended to anyone who wants to think in new ways and be more creative and innovative in their work or personal life.


There are no reviews yet.

Be the first to review “Thinking in New Boxes”

Your email address will not be published. Required fields are marked *